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Super Vision International recently decided to change their name to Nexxus Lighting.  In December Super Vision sold more than $9 million dollars of stock to private investors and planned on using the money to execute a new business strategy.  This is a very interesting move on their part.  As a distributor of Super Vision Products, we have not seen much of a change at all from our end. 

Their pool lighting products and commercial products are a strong market but the sign lighting division is not doing as well at all due to stiff competition of Chinese companies led lights.  They are in the process of moving their corporate headquarters to North Carolina and its production facility to a new location in Orlando Florida.  It will be interesting to see how the company will operate with the heads of the company in one state and the body of the company many miles away. 

 Super Vision is starting to gain a larger market in the United States in fiber optic lighting as we have witnessed, but the led lighting products are typically too expensive for the end user.  Lighting products are selling at a much lower cost from Chinese competitors right now.  The down side of the Chinese companies are their warranty work though and Super Vision should concentrate on extending their warranties for their products to three to five years instead of two.   Super Vision has a great system for warranty issues and by pushing an expanded warranty program, the few hundred dollars extra a customer would spend might be well spent.